asbestos reform and asbestos related litigation is on fire…
On the subject of blog business models, Michael Buffington explains how he launched Asbestos News, a niche content blog designed to generate money via Google AdWords based on content supplied by Google Alerts:
The subject matter, while weighty and all that, is of little importance to me. It’s not that I don’t have opinions on asbestos and asbestos reform, because I do. The whole point of the site is to experiment with an idea. I built a tool that helps me aggregate topical news with the help of Google’s Alert system. So far it works wonderfully.
But there’s a second motive as well. Right now asbestos reform and asbestos related litigation is on fire. Lawyers are paying anywhere from $15-100 per click through on Google ads. The second part of this big experiment is to see if I can capture some of that click through revenue while still providing a somewhat valid service to people who might arrive by search results. …
I suspect that if Asbestos News does well, I’ll probably try to find another hotbed topic to blog on, and will continue to spawn what I’ll call, with trepidation, “topical news aggregator blogs” until the concept stops working.